“A great product manager has the brain of an engineer, the heart of a designer, and the speech of a diplomat.” – Deep Nishar If you’ve ever considered becoming a product manager, let me start by saying you’re in great company. From Kevin Systrom, formerly at...
On Product Management
How to Choose an Awesome Affiliate Manager
I have had the privilege to work in different aspects of the affiliate marketing sphere over the last 5 years. This has included basic product support and agency manager at ShareASale then as a business analyst away...
Finding and Keeping a Strategic Technology Partnership
Choose your technology partner wisely. I outline some keys specific to picking a social media data partner here that are transferrable to other industries. The gist is that the partnership cannot work if the partner is generally not a good fit.
Keys to Picking the Right Social Media Listening Tool
As a business analyst, I am often tasked with reviewing various tools to determine whether they will work for my company’s purposes. I generally utilize a pretty holistic approach. My criteria for any tool that my company may use is typical as follows:

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