Photo by Eden Constantino on Unsplash Whether you're a startup or have been in business for decades, there's a good chance you'll encounter some common growing pains as you scale. And given the current economic climate, one of those growing pains will likely include...
On Product Management
How to Focus on What’s Truly Important
black and white book on brown and white round textile by Polina Kovaleva If most of your workday is consumed by “putting out fires,” there’s a good chance you’re not focusing your attention on what’s truly important. You know, the never-ending to-do list you find...
What Makes a Great Product Manager
“A great product manager has the brain of an engineer, the heart of a designer, and the speech of a diplomat.” – Deep Nishar If you’ve ever considered becoming a product manager, let me start by saying you’re in great company. From Kevin Systrom, formerly at...
How to Choose an Awesome Affiliate Manager
I have had the privilege to work in different aspects of the affiliate marketing sphere over the last 5 years. This has included basic product support and agency manager at ShareASale then as a business analyst away...
Finding and Keeping a Strategic Technology Partnership
Choose your technology partner wisely. I outline some keys specific to picking a social media data partner here that are transferrable to other industries. The gist is that the partnership cannot work if the partner is generally not a good fit.
Keys to Picking the Right Social Media Listening Tool
As a business analyst, I am often tasked with reviewing various tools to determine whether they will work for my company’s purposes. I generally utilize a pretty holistic approach. My criteria for any tool that my company may use is typical as follows:

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